Client
Latorre consultores
Latorre
Branding project for Latorre Consultores Asesores en Riesgos, an important firm of financial risks consulting, which works with several companies from different countries in Latin America.
In this project, our studio was in charge of the research, the concept creation, and the brand design. Scroll down to see more.
Concept
Latorre is the last name of our client, Pablo Latorre, as well as the name of his company. If we separate this compound word in two: Latorre = La torre, it is the spanish translation for The tower.
We decided to use this concept for the logo of the company as the tower, which is a big building, is always related to strength, protection, security, vision, vigilance, prevention, foresee, perspective, firmness, stability, and balance. All these concepts are part of the risks consulting service that Latorre brings to its clients, reason why The Tower must be the representative icon for the logo.
Concept
Latorre is the last name of our client, Pablo Latorre, as well as the name of his company. If we separate this compound word in two: Latorre = La torre, it is the spanish translation for The tower.
We decided to use this concept for the logo of the company as the tower, which is a big building, is always related to strength, protection, security, vision, vigilance, prevention, foresee, perspective, firmness, stability, and balance. All these concepts are part of the risks consulting service that Latorre brings to its clients, reason why The Tower must be the representative icon for the logo.
