Weaving a brand

Tejesan is a textile company, located in Bucaramanga, Colombia. They are providers of a wide catalog of products for retail companies. Speaking of its factory, we can highlight the use of fabrics, the handling of textile fibers, and weaving machines.

Regarding the personality of their company, they are characterized by its hierarchy, innovation, modernity and dynamism.

The interweaving of the logo

Within the textile field, in which Tesejan takes place, we find several elements that make up the weaving process or related topics. These elements are the fabrics, the interlacing of the textile fibers, the action of threading a needle and, even the presence of a weaver bird.

By breaking down these elements, we were able to find several aspects that we can apply to the brand’s visual identifier. For example, the directionality of the lines, the use of organic forms, the visual metaphor of the weaver bird and its nest, among others.