Social Media Design

Experience

The knowledge I have gained throughout the last years working with multiple companies and clients has allowed me to develop graphic skills adaptable to each market sector and the personality of each brand.

Each of the projects, needs, and strategies have lead me to improve my skills as a designer and to develop effective and optimized work processes. Below, you will see some of the design pieces that have been part of this journey.

Adaptable

I have been fortunate to work with large companies such as Federated Health Charities, who required a dynamic visual proposal, where I transformed their visual structure to provide these brands with a more impactful style.

In contrast, I have worked with other clients that required a more serious and sober style, so I explored graphic proposals that lean towards elegance, while maintaining a modern design. An example of this is the project created for Grupo Guiar Abogados.

Designing to sell

It is important to develop and maintain a corporate visual identity. However, it is crucial that  companies on social media platforms focus on selling and interacting with users as well. In consequence, the frequency of posting and message repetition is much more important, which is why some digital marketing strategies require pieces of rapid development, with a direct and punctual design.

Multifaceted design

I have also worked with companies from the same sector, with very similar business personalities, but requiring very different visual communication.

This is the case of the two brands that you will see below. Both companies belong to the banking sector, in which their mission is to process financing for large credits. One of them has a corporate and friendly personality, whereas the other transformed its identity from serious and corporate to fresh and interactive.

Dynamism

Thanks to my experience working on digital design, not only creating pieces for social media, but for any interactive design need; I have been able to expand my skills to cover several corporate needs, including projects, where I proposed the creation of valuable content, in which the creativity was not limited by tying it to a graphic identity, but allowed myself, as a designer, to experiment with the pieces in order to achieve different visual results.